CRM (Customer Relationship Management) means a combination of business strategies, software and processes that help build long-lasting relationships between companies and their customers. CRM refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers.

This software ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits. The software gathers customer data from multiple channels. Hence, CRM stores detailed information on overall purchase history, personal info, and even purchasing behavior patterns.

This unified CX platform connects your sales, marketing, and customer support operations even more deeply, allowing information to flow from one department to another across the entire customer lifecycle. To accomplish this, we’ve created a single platform for all of your customer-facing teams: the interface, admin panel, setup process, search bar, and user provisioning have all been unified across departments to give marketers, sales reps, and support personnel a holistic view of every customer.

Organisational Growth = Improved Customer Relationships + Increase in Sales