THE NEXT LIFE EXPERIENCE
Augmented reality (AR)
AR is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
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Why Every Organization Needs an Augmented Reality Strategy?
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Check out the Harvard business study below
Virtual reality (VR)
VR refers to a computer-generated simulation in which a person can interact within an artificial three-dimensional environment using electronic devices, such as special goggles with a screen or gloves fitted with sensors.
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Virtual Reality is one of the technologies with the highest projected potential for growth. According to the latest forecasts from IDC Research (2018), investment in VR and AR will multiply 21-fold over the next four years, reaching 15.5 billion euros by 2022.
10 AUGMENTED REALITY TRENDS IN 2021: THE FUTURE IS HERE, Click here
Virtual reality (VR) provides a computer-generated 3D environment (including both computer graphics and 360-degree video) that surrounds a user and responds to an individual’s actions in a natural way, usually through immersive head-mounted displays. Gesture recognition or handheld controllers provide hand and body tracking, and haptic (or touch-sensitive) feedback may be incorporated. Room-based systems provide a 3D experience while moving around large areas, or they can be used with multiple participants.
With sales activities increasingly shifting to virtual engagements, AR and VR have the potential to boost the efficiency and effectiveness of virtual sales processes. This report highlights the impact of these technologies, identifies adoption inhibitors, and advises application leaders on how to prepare, click and refer to the Gartner report.
